Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity
By Jay Lipe.
Description
A company’s identity is far more than just letterhead, logo and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track. In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy. With clear-cut action steps, case studies, and visual examples, he highlights t...
ISBN(s)
1419523007, 9781419523007
