The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
By Unknown Author.
Description
Marketing courses provide the conceptual framework for marketers, but the theory does not always translate for practical application. Combining both marketing theory and practice, this book tackles different aspects of marketing, and discusses how these can be integrated into a marketing plan. The exercises featured aim to test an organization's marketing capability. - from Amzon
ISBN(s)
0750600896, 9780750600897
